People are not the only visitors interested in your web site. Search engine web sites constantly send web-bots to index sites both old and new. The information they gather is used to direct people surfing the web to your site. Search engines benefit from large numbers of users who repeatedly use their site because they know they can find what they are looking for. Indexing web sites for this purpose is a free source of marketing for your web site, but it works best if you design your site with this in mind. At Redline Web Designs, we optimize all web sites by including content and HTML coding that will highlight your relevance to specific keywords as well as remove barriers to the indexing activities of search engines.